What’s in a Title? Not much. Expectations for the same title can vary widely from company to company. A well designed job description can empower employees to fulfill the potential of their assigned role and hold them accountable to the expectations of that role within your company. Defining the parameters for each employee enables everyone in the office to know exactly what they’re accountable for, allowing them to structure their time in accordance to what’s most important to you, their employer. A well drafted job description attracts the right candidates and equips current human capital with the direction that they need to excel.